The Jewish Federations have come up with a new social media campaign, and I love it! Aimed at 18-35 years olds, they simply ask, "What's your #ish?" meaning in truthful, spiritual, or comedic terms, what is Judaism to you?
For every answer they get, for every person who tweets or facebooks the hash tag "#ish", 25 cents gets donated to the ish fund. check it out here, or watch the video here