The Fictional World of Serving Sizes

According to its label, a pint of Häagen-Dazs ice cream contains four servings. But when was the last time you measured out a fourth of a container of Cookies & Cream, then put the rest away for another day?

For many people, the reality is that much of a pint can easily vanish in one sitting. A large package of Cool Ranch Doritos lists a single serving as one ounce, or roughly 12 chips, but it’s hard to imagine keeping count of every last chip as you dig into a bag. And while 160 calories and two grams of saturated fat may sound like a small price to pay for a serving of Oreo cookies, keep in mind that technically speaking, a serving is a paltry three cookies.

In the face of mounting criticism, the Food and Drug Administration has been under pressure for years to force food makers to include more realistic serving-size information on their labels.

Read the rest at: http://well.blogs.nytimes.com/2011/08/02/the-problem-with-serving-s...